This is an example of expressive type. The idea behind this video, Understand Music is about the creator’s exploration into understanding the many different aspects of music. I believe that the mood of being inquisitive is expressed throughout this video. In this screenshot specifically it is shown in the way that the words, “with” and “music” are moving along with the pages of this book. The motion of the music notes give me a light, and airy kind of vibe. In this example, the type are conveying a literal message of stating about music, but are interacting with the book and music notes to help convey the creator’s exploration of music. Source: https://vimeo.com/54763818
The video, The Alphabet by n9ve on Vimeo features the ABCs along with different fonts for each letter. This is an example of characters of type being animated without adding in different kinds of imagery. The letters are being animated in an interesting way.In this video, the type is animated with characteristics to help convey the message of different fonts for each of the letters of the alphabet. I believe that the type in this video is conveying the message literally as well. The “S” in the screenshot is being filled in with the black color when you watch the video, and there are different animations of how each letter transitions on the screen with the font throughout the video.
In this example Word Crimes by “Wierd Al” Yankovic, type is in motion with footage of a dictionary in a red background. The video’s literal message of word crimes is being conveyed because the footage of the dictionary is relevant to Weird Al’s lyric, “Gonna familiarize you with the nomenclature”.